Real Coaching for People Who Are Done Drifting
Is This You?
8404 Coaching is built for people who know something needs to change — and are serious enough to do something about it.
Veteran
You Served.
Now What?
You gave everything to the mission. Coming home, you lost the structure, the purpose, the team. You're still the same person — but the mission changed and nobody handed you a new one.
Mental Health
Your Mind
Needs Support Too
Stress, burnout, anxiety, identity loss — coaching creates the clarity and structure that supports your overall wellbeing. You don't have to carry it alone.
Resilience
You've Been
Knocked Down Before
Setbacks, transitions, hard seasons — resilience isn't about avoiding the hard stuff, it's about building the capacity to move through it. That's what we build together.
Choose Your Path
For Veterans
Veterans In-Touch
Coaching that empowers veterans to harness their military skills for bold personal reinvention, entrepreneurial ventures, and community impact.
Learn MoreSelf-Development
The Confidence Blueprint
Build a strong foundation. Realize your strengths, overcome weaknesses, and develop the self-confidence to achieve goals you've been putting off.
Learn MoreFor Entrepreneurs
The Mastermind(set)
Entrepreneurs for entrepreneurs. Build connections, sharpen your business skills, gain fresh ideas, stay accountable, and help others thrive.
Learn MoreThe L.E.A.P. Framework
Every coaching engagement at 8404 is built on this four-pillar framework. It's not a checklist — it's a sequence. Each pillar builds on the last.
Most people know their weaknesses better than their strengths. We flip that. We identify what you already do well — including what your military and life experience built in you — and we build from there.
Purpose isn't something you find sitting still. We surface it through honest conversation, structured goal-setting, and honest assessment of what actually energizes you. You leave with a real mission statement.
Winging it is reactive. This pillar builds the mental agility to read changing conditions and respond strategically — not panic, freeze, or default to old habits you already know don't work.
You set goals. We track them. Every session starts with a check-in on what you said you would do. Your word to yourself matters. This pillar makes sure you keep it.
Coaching From
the Trenches
I'm C. Lloyd Buchanan — veteran, coach, and someone who has navigated the hard seasons firsthand. I built 8404 Coaching because I needed this kind of support at the hardest points of my life and it didn't exist. Now it does — and it's for anyone serious about growth.
How It Works
Three steps. No guesswork. No pressure. You walk away from every interaction with clarity and a clear next move.
Book a Free Clarity Call
A free 30-minute conversation about where you are, where you want to be, and whether 8404 Coaching is the right fit. No sales pitch. If it's not the right fit, I'll tell you.
Build Your Plan
We identify your strengths, clarify your purpose, and map out a 90-day coaching plan using the L.E.A.P. framework. You leave the first real session with a clear mission and a clear next move.
Execute with Accountability
Weekly sessions, milestone check-ins at 30, 60, and 90 days, and a Multi-Layer Accountability Structure that keeps you moving even when the motivation fades.
"I now have three locations. I've grown so much in my business and personal life. Thanks."
Nicole J. · Small Business Owner
Real People. Real Results.
Stop Waiting.
Start Moving.
The Clarity Call is free. 30 minutes. No sales pitch. Just an honest conversation about where you are and where you want to be. If it's not the right fit, I'll say so.