About

About

About — 8404 Coaching
8404 Coaching · Our Story

About 8404 Coaching

Real growth starts with genuine connection. We guide and support you as you discover your strengths, overcome challenges, and move confidently toward your goals — because your journey matters.

About — 8404 Coaching
Who We Are

A Veteran-Owned
Coaching Firm

8404 Coaching is a Service-Disabled Veteran-Owned Small Business (SDVOSB) founded and led by CEO C. Lloyd Buchanan, MA, MPH, MHFA. We provide mental health resilience coaching and training for veterans, first responders, and the organizations that serve them — including healthcare, education, government, and nonprofit teams.

Every engagement is built on a holistic thinking approach, practical coaching methods, and a strong commitment to exceptional client service.

Our Services
Mental Health Resilience Coaching

Practical mental health resilience coaching is a supportive, goal-focused approach that helps people build coping skills, manage stress, and recover more effectively from setbacks.

Mental Health First Aid® Training

Nationally recognized, instructor-led certification — in person, virtual, or blended — that teaches the ALGEE action plan to recognize the signs of a mental health or substance use challenge and connect someone to help.

Online Training Courses

Self-paced L.E.A.P. courses — including The Reset, Mastering Confidence, and the Mental Health Resilience Skills Lab — with optional 30/60/90-day live coaching check-ins.

Group & Organizational Resilience Training

The L.E.A.P. Resilience Stack™ for first responder, veteran, healthcare, education, and government organization staff — department briefings, full-day training, Mental Health First Aid® certification, and staff training partnerships.

Why Clients Work With Us

What Sets Us Apart

Systems Thinking

We look at challenges holistically and focus on sustainable solutions that create lasting change.

Practical Outcomes

Every engagement is designed to produce clear next steps and measurable progress — not just conversations.

Veteran-Led Perspective

We bring discipline, service, and empathy to every client relationship — values forged through military service.

Exceptional Client Service

We value responsiveness, attention to detail, and follow-through — because your time and trust matter.

Our Guiding Principles

What We Stand For

Faith & Purpose

We approach our work with humility, integrity, and a commitment to service above self.

Dedication

We bring consistency and care to every engagement — no half measures, no shortcuts.

Dependability

Clients can count on us to communicate clearly, show up fully, and keep our commitments.

Generosity

We believe in serving others and creating lasting value for the communities we support.

L.E.A.P.
The Framework

The L.E.A.P. Framework

A dynamic four-pillar framework built to unlock your full potential — be ready to connect, grow, and thrive.

L
Lean-In & Leverage Your Strengths

Identify and amplify your innate talents and experiences that set you apart.

E
Engage With Purpose

Cultivate meaningful goals and relationships that fuel long-term motivation.

A
Act & Adapt With Agility

Embrace change and develop effective strategies to navigate uncertainties.

P
Push & Perform With Accountability

Set high standards, hold yourself accountable, and celebrate progress — no matter how small.

The L.E.A.P. Mastermind(set) is more than just a coaching framework — it’s a dynamic support network. Collaborate with like-minded peers, harnessing collective wisdom to solve challenges and accelerate growth in a confidential, high-trust environment.

What We Offer

Unique Features

Purpose Driven

  • Thematic
  • Practical
  • Reverse Brainstorming
  • Personal Achievement Challenges
  • Reset Coaching
  • Growth Oriented Thinking

Training & Learning

  • Mental Health First Aid® Certification
  • Self-Paced L.E.A.P. Online Courses
  • Badges & Certificates of Completion
  • Live Virtual & In-Person Workshops
  • Organizational Staff Training
  • Mental Health Resources Library

Accountability

  • Multi-Layered
  • Goal Tracking
  • 30/60/90 Day Milestone Reviews
  • 180 Day Milestone Reviews
  • 360 Day Milestone Reviews
  • Client Portal

Ready to Take the L.E.A.P.?

Book your free 30-minute consultation and take the first step toward your best self.

Book Free 30-Min Consultation
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