Frequently Asked Questions
September 21, 2026 2026-10-29 9:18Frequently Asked Questions
8404 Coaching · Frequently Asked Questions
Everything You Want to
Know Before We Talk
Real answers about the process, the sessions, L.E.A.P., and what makes this work — before you ever book a call.
General
The Basics
8404 Coaching is a purpose-driven coaching practice built on three pillars: veteran experience, fatherhood, and faith. We help people — particularly veterans and parents — move from confusion and stagnation to clarity, purpose, and action. Everything here is personal, direct, and rooted in real-world experience, not textbook theory.
Coaching at 8404 is built for people who are serious about change — veterans navigating transition, parents trying to lead their families better, and anyone who knows something needs to shift but hasn’t figured out how. If you’re looking for someone to tell you what you want to hear, this isn’t the place. If you want honest guidance and a real plan, you’re in the right spot.
No. Therapy looks backward to heal wounds. Coaching looks forward to build momentum. We acknowledge where you’ve been — but the work is always about where you’re going and what you’re willing to do to get there. If clinical mental health support is what you need, I’ll say so directly and point you to the right resources.
Faith is part of who I am and it shapes how I show up. That said, I don’t require it of you. What I bring is a values-grounded approach — we talk about purpose, integrity, and what you stand for. If your faith matters to you, we can absolutely work from that foundation. If it doesn’t, we work from whatever does.
Most coaches have certifications. I have experience. I’m a veteran, a father of four sons, someone who has gone through divorce, rebuilt, and come out with proof that things get better. The L.E.A.P. framework, the direct communication style, the accountability built into every session — that’s not a script. That’s how I actually operate.
You’re ready when you stop waiting to feel ready. If you know something needs to change — your focus, your direction, your habits, your relationships — and you’re willing to do the work, that’s enough. The Clarity Call is free specifically so we can figure out together whether this is the right fit and the right time.
Yes. What you share in our sessions stays between us. Period. I operate with the same trust and discretion that comes with serving — you don’t leave someone’s personal business on the table for others to pick up.
Not at all. All sessions are virtual, so geography isn’t a barrier. I’ve worked with people across the country. If you’re in the DMV area and prefer in-person down the line, we can talk about that — but virtual is fully effective and the default.
Sessions
How It Works
Every session starts with a check-in on what you committed to last time. No fluff. Then we dig into what’s working, what isn’t, and what the next move is. Sessions are structured but not rigid — we go where the real work is. You leave every session with something clear to act on.
Sessions are typically 60 minutes. Most clients meet biweekly, though some prefer weekly depending on what they’re working through. Consistency matters more than frequency — showing up and doing the work between sessions is where results live.
Primarily virtual via video call. For local clients in the DMV area, occasional in-person sessions may be possible — reach out and we’ll figure out what makes sense.
I typically work with clients on a 90-day minimum — that’s enough time to build momentum, hit some milestones, and actually see the shift. We talk through what makes sense for your situation in the Clarity Call before anything is locked in.
The work doesn’t stop when the call ends. You’ll have specific actions, reflections, or commitments to follow through on. The Multi-Layer Accountability Structure — goal tracking, accountability partners, and 30/60/90-day milestone reviews — keeps you moving between sessions.
Depending on the program, we may use Gallup StrengthsFinder or VIA Character Strengths to map your strengths, and structured frameworks like L.E.A.P. to organize your growth. Nothing is busywork — every tool is in service of a real outcome.
Yes, life happens. I ask for at least 24 hours notice so we can reschedule effectively. Consistent cancellations without notice affect the momentum we’re building — I take attendance seriously, the same way I’d expect you to.
You’ll know because things will start to move. You’ll be making decisions you used to stall on. The 30/60/90-day milestone reviews give us a structured checkpoint to assess progress against your stated goals — no guessing, just evidence.
L.E.A.P. Framework
The Framework Explained
L.E.A.P. stands for Lean-In & Leverage, Engage with Purpose, Act & Adapt, Push & Perform. It’s the four-pillar framework that drives everything we do in coaching. Each pillar builds on the last — you can’t perform with accountability if you haven’t adapted, and you can’t adapt if you haven’t engaged with a real purpose. It’s a sequence, not a checklist.
Most men can tell you their weaknesses faster than their strengths. We flip that. We identify what you already do well — including what your military or life experience gave you that you may not recognize as assets — and build your next move on top of that foundation. Leaning in means stopping the fight against who you are and starting to deploy it.
That’s exactly what this pillar is for. We don’t assume you walk in with a mission statement — we build one together. Through structured conversations, goal-setting, and honest assessment of what actually energizes you vs. what drains you, we surface what matters. Purpose isn’t something you find sitting still. You engage with it and it becomes clear.
Winging it is reactive. Adapting with agility is intentional. This pillar is about building the mental flexibility to read changing conditions and respond strategically — not panic, freeze, or default to old habits. You’ve already done this in uniform. L.E.A.P. teaches you to apply it to the civilian mission in front of you.
Through the Multi-Layer Accountability Structure: you set goals, we track them, and every session starts with a check-in on what you said you would do. I don’t let you slide past commitments — not because I’m here to judge, but because your word to yourself matters. That’s what this pillar reinforces.
The Mastermind(set) is the community layer of L.E.A.P. — a confidential peer group of like-minded men working through the same framework. You get coaching from me AND perspectives from a cohort who are in the trenches alongside you. It’s structured, purposeful, and grounded in high trust. Think of it as your squad for the civilian mission.
Yes and no. The framework is designed sequentially but coaching isn’t a conveyor belt — we’re always moving across pillars based on where you are. The structure is a guide, not a cage.
Absolutely. The framework was developed through a veteran lens, but its four pillars — strengths, purpose, adaptability, accountability — apply to any man trying to lead a better life. If you’re a father, a man in transition, or someone who’s been drifting, L.E.A.P. was built for you too.
My Approach
How I Coach
Direct, honest, and warm. I’m not going to sugarcoat what I see, but I’m also not here to tear you down. Think of it like a trusted sergeant who actually gives a damn about your growth — I’ll tell you what you need to hear, then help you figure out what to do with it.
I’m a veteran, a father of four, a man who went through divorce and rebuilt — not once, but every day. I hold a Master’s in Public Health and bring that systems-thinking lens into everything. The L.E.A.P. framework wasn’t copied from a book; it was developed through living it.
Yes. If I see you rationalizing, avoiding, or operating below your actual standard, I’m going to name it. That’s not disrespect — that’s respect. The goal here is growth, and growth requires honest friction.
No. The man who shows up to work also goes home to his family, his health, his faith, and his relationships. We look at the whole picture. Most of the time, the real bottleneck isn’t professional at all — it’s identity, clarity, or an unresolved personal situation bleeding into everything else.
Fresh Perspective Sessions are structured breaks from routine thinking — tools like Cross-Industry Inspirations, Reverse Brainstorming, and Personal Achievement Challenges. They shake you out of fixed thinking and show you angles you couldn’t see from inside your own head.
Yes — Expert Guest Sessions are part of the community programming. These bring in voices from different fields to expose you to thinking you wouldn’t encounter in a standard coaching session. Great coaching doesn’t happen in a bubble.
We slow down and deal with what’s real. I’ve been through hard seasons personally — divorce, family separation, identity loss. I’ll meet you where you are. And if what you’re carrying requires clinical support beyond coaching, I’ll tell you that directly and without judgment.
Yes — and this is where I’m probably at my most direct. As a father of four who navigated custody, distance, and rebuilding relationships with my sons, I have real experience here. We can work on communication with your kids, showing up under pressure, co-parenting dynamics, and building a fatherhood legacy that lasts.
Veterans & Law Enforcement
Built for Those Who Serve
The Reset is our self-paced course built for service members and veterans navigating life after service. It walks you through the four L.E.A.P. pillars over about six weeks, with hands-on projects (Digital Storytelling and the Personal & Civic Impact Challenge) and a Mission-Driven Personal Project to keep you moving afterward. If you want more support, add live 30/60/90-day check-ins with a coach, or start with a free clarity call to talk about one-on-one coaching.
No, and I’ll be clear about that every time. If you’re dealing with PTSD, TBI, or clinical mental health needs, the VA is the right resource and I’ll encourage you to use it. Coaching works alongside that — it’s the forward-facing component about purpose and mission while clinical care handles healing.
A hands-on project inside The Reset. It puts your service back into action through a real-world project that develops leadership, builds your public voice, and reinforces why your experience still matters. It’s not busywork. It’s deployment, civilian-style.
Absolutely. Many veterans separated years ago and still haven’t found their footing. The transition isn’t just what happens when you take off the uniform — it’s a long process. If you’re a vet at any stage who feels like you left something behind when you left service, this program is for you.
The Reset is a self-paced course about what comes next after service. Over about six weeks (roughly 2 hours a week) you work through 42 lessons built on the L.E.A.P. framework: Lean-In & Leverage, Engage with Purpose, Act & Adapt, and Push & Perform, then build your plan for the next 90 days. Every lesson follows the same four steps: Brief, Drill, Field, Debrief. You finish with your Reset Field Manual, a certificate of completion, and dog tags for each pillar. See The Reset for full details.
Start with the Clarity Call. Bring both identities — veteran and father — and we figure out what’s pulling hardest and where the work needs to start. Most of the time they’re more connected than men realize: the discipline and mission-focus from service are exactly what being a great father calls for.
Through the Digital Storytelling project in The Reset. You create a documented narrative of your journey, strengths, and mission. When you can articulate what you’ve been through and what it built in you, you become more effective in every area: interviews, relationships, leadership, and how you see yourself.
No. The self-paced Reset course is $197 for six weeks of lessons, your Reset Field Manual and a certificate of completion. You can add live 30/60/90-day check-ins with a coach for $199. The goal is to make the program accessible without making it disposable — programs people invest in, they take seriously. See The Reset course page for details.
Yes. Patrol officers, deputies, corrections officers, dispatchers, investigators and retirees all deal with the same things veterans do: long stretches of high alert, shift work that wears on family life, and an identity that is hard to set down at the end of a career. The L.E.A.P. framework gives you a practical structure for that, whether you are mid-career or getting ready to hang up the badge. Start with a free clarity call.
Not from us. If you enroll on your own, your agency is not notified. The limits of confidentiality (for example, an immediate safety concern) are explained in the informed consent you review before your first session, so there are no surprises.
Yes. We offer Mental Health First Aid Training and resilience training for departments, unions and command staff. It teaches your people how to recognize when a colleague is struggling and how to connect them to the right help. See Partner With Us to start the conversation.
Fire & EMS
Built for the Firehouse
Yes. Firefighters, EMTs, paramedics and dispatchers carry a heavy load: cumulative exposure to hard calls, broken sleep, and a culture that rewards pushing through. Our resilience coaching and courses give you practical tools for stress, recovery and staying connected at home, built on the same science-based L.E.A.P. framework we use with veterans.
The self-paced online courses work on any device, so you can do a lesson at the station between calls or on your days off. One-on-one sessions are virtual and scheduled around your rotation, not the other way around.
No. Coaching works alongside peer support, your EAP and clinical care. It does not replace them. Coaching focuses on skills and forward movement; if something calls for a clinician, we will help you connect with one.
That matters, and you do not have to carry it alone. Coaching is not trauma treatment, so if a call keeps replaying, is affecting your sleep, or is changing how you function, the right next step is a licensed clinician. If you are in crisis, call or text 988 now. We can still work with you on resilience skills alongside that care.
Yes. Mental Health First Aid Training teaches your members how to spot when someone is struggling, start the conversation and connect them to help. We also offer resilience training for crews and officers. Visit Partner With Us to set it up.
Book a free clarity call. It is a no-pressure conversation about where you are and what you want to change. From there we will point you to the course or coaching option that fits your schedule.
Healthcare & Education
Caring for Those Who Care
Yes. 8404 Coaching is led by a registered nurse and veteran, so the pressures of patient care are familiar ground. We work with nurses, providers, techs, support staff, teachers, counselors and school administrators — people who spend their days taking care of others and often come last on their own list.
Wellness programs usually offer general resources. Coaching is personal and structured: you set specific goals, build skills with the L.E.A.P. framework, and have someone holding you accountable week to week. It works well alongside whatever your employer already provides.
It depends on what you are dealing with. Coaching helps with stress, boundaries, confidence and getting your direction back. If you are experiencing ongoing depression, anxiety or anything that is affecting your safety, a licensed clinician is the right first step, and we will help you find one. If you are in crisis, call or text 988.
Yes. We offer Mental Health First Aid Training and resilience workshops for healthcare teams and school staff, on site or virtually. Visit Partner With Us to tell us about your organization and what you need.
Mental Health First Aid is an evidence-based course that teaches people how to recognize the signs of mental health and substance use challenges, respond safely, and connect someone to professional help. It is skills training, not therapy. Reach out to confirm which course version fits your setting.
Getting Started
Your First Step
Book a Free Clarity Call. It’s a 30-minute conversation where we talk about where you are, where you want to be, and whether coaching with 8404 is the right fit. No sales pitch, no pressure. If it’s not the right fit, I’ll tell you. If it is, we’ll talk about what comes next.
Honesty. That’s it. Come ready to tell me what’s actually going on — not a polished version of your story. Think of it as a situation report: where you are, what’s working, what isn’t, and what you need.
Pricing is discussed in the Clarity Call based on which program is the right fit. The investment reflects the commitment level on both sides — this isn’t a subscription you forget you signed up for. It’s a working relationship with a real outcome.
The Clarity Call is free and commitment-free. If you’ve already started a program and something changes, we have an honest conversation. I don’t hold people hostage. But I will ask you whether you’re genuinely done or just uncomfortable, because those are two different things.
Yes — and that’s a great way to get a feel for how I think and communicate. The Night Before Turkey is my personal memoir, and Boss Man, You’re Going to Be Okay is a direct guide for divorced fathers. Both are available on Amazon.
Most clients start to feel the shift within the first 30 days — not because problems are solved, but because they have clarity and a clear next move. Real, measurable results typically show at the 60–90 day mark.
Follow 8404 Coaching on social media — that’s the first layer. If you want to stay in the loop as new community features roll out, drop your info in the contact form and we’ll reach out when it’s ready.
Ask it. Email mycoach@8404coaching.com or book the Clarity Call and we’ll handle it there. No question is too basic.
Online Courses
Self-Paced Courses
Three self-paced courses, all built on the L.E.A.P. framework: Mastering Confidence ($99, 12 lessons), The Reset ($197, 6 weeks), and the Mental Health Resilience Skills Lab ($149, 30 days). See them all on the Training Courses page.
Self-paced. You work through them on your own time, with no group classes or set meeting times. In the Mental Health Resilience Skills Lab, each mission unlocks after you pass the one before it, so you build the skills in order.
Mastering Confidence: most people do one lesson a week, so about 12 weeks. The Reset: six weeks at about 2 hours a week (Weeks 1 and 3 run a little longer). Mental Health Resilience Skills Lab: 30 days of short daily practice. You can go faster or slower in any of them.
Mastering Confidence is for anyone who wants to stop hesitating and act with more confidence. The Reset is for service members and veterans navigating life after service, all branches and all eras. The Mental Health Resilience Skills Lab is for veterans, first responders, healthcare professionals and teachers: anyone who works under pressure.
A computer, tablet or phone with internet. To type into the fillable worksheets, open them in Adobe Acrobat Reader (free), Preview on a Mac, or your browser, then save. You can also print them and write by hand.
Your lesson workbooks, plus one take-home plan for each course: the Confidence Playbook (Mastering Confidence), the Reset Field Manual (The Reset), or Your Resilience Performance Kit (Mental Health Resilience). Download and save them as you go. The Mental Health Resilience Skills Lab also includes a guided audio track for each mission.
Mastering Confidence and The Reset each include a certificate of completion and five downloadable badges (dog tags in The Reset). In the Mental Health Resilience Skills Lab you earn a badge for each mission.
You rate yourself on the Confidence Wheel at the start, again at the end, and at day 30, 60 and 90 after you finish. You’ll see a before-and-after chart, and you’ll get an email reminder when each retake is due.
Yes. Your workbook answers stay on your own device; nothing you type in them is sent to us. Your quiz results, progress and Confidence Wheel scores are visible only to you and 8404 Coaching, and are never shared with your employer or anyone else without your written permission.
No. The courses are coaching and education, not therapy, counseling or medical care, and they don’t replace them. If you’re in crisis, call or text 988 (Veterans: dial 988 and press 1, or text 838255), or call 911.
Yes, if you want to. The optional 30/60/90-Day Live Coaching Check-Ins ($199) add three private Zoom sessions with a coach at day 30, 60 and 90. You can add them from your course page after you enroll.
Yes, within 14 days of purchase if you’ve completed less than 25% of the course. Email support@8404coaching.com from the address you used to buy, with your order number. Refunds go back to your original payment method, and access to the course and its files ends once the refund is processed.
Email support@8404coaching.com and include the email address you used to buy the course.
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